Startup Westfjords 2019

Slow Down to StartUp

The Blue Bank innovation decelerator is for entrepreneurs and creators from anywhere in the world who dare to venture in a different direction. It's a self directed program for projects in all stages hosted in the Westfjords of Iceland.

12 participants will be selected.

2020 dates announced later


Your idea + Nature + Community

Spend a few weeks in the Wesfjords of Iceland in a high tech - low stress environment. It's a chance to disconnect from your ordinary life and give your project the time and focus it deserves. 12 participants will be selected, teams and individuals can apply. Applicants selected participate for free.

What is it like?

A slower pace

“You may think entrepreneurship is about running faster. But it's so important to step back, consider what you are doing and think on a deeper level. This is a great place to do that.”Haraldur Þórir Hugosson,
Genki Instruments, mentor 2018


“The setting is gorgeous and it’s easy to go for walks and hikes from the Blue bank.
Let the beautiful nature of Dýrafjörður inspire you.”
Snjólaug Ólafsdóttir,
Andrými Consulting, participant 2018


“When I visited the Blue Bank I knew it would be a good place to switch gear. People who didn't know me or my project challenged me with interesting questions and comments.”Hanna Jónsdóttir,
Huddle, participant 2018

Who is it for?

Startups, individuals with ideas, organizations, companies or anyone working on an innovative project can apply. In particular we are looking for people who are open to new experiences, self-motivated and self-driven, and willing to share a nice community vibe in our little village. You can join as a team or as an individual.

What do I get?

If you are selected for the program, you will be hosted at the Blue Bank innovation hub's co-working space in Þingeyri. We will be visited by inspiring and experienced mentors who will help you move your project forward. You will get a chance to connect to yourself, the environment and fellow participants in a unique setting.

What is it not?

We are a small village of 250 people in a remote area of Iceland, that has become a hub for digital nomads and creatives of all sorts. We love welcoming innovative people and hosting them. However, we are not able to invest cash into your project. This is also not a full time program, i.e. you need to be self driven and make the most of your experience.

Apply now!

Activities and self-organized work

The first week is organized by the program where you meet mentors, followed by a seminar. The second two weeks are you time to put focus on your own project.

2019 Mentors

Below are mentors that were announced for our 2019 program. We will announce mentors for 2020 as it gets confirmed.

Þórunn Jónsdottir

Poppins & Partners

Founder and Fixer at Poppins & Partners - a consulting agency helping entrepreneurs bridge the knowledge gap in the early and mid stages of their ventures.

Karl Guðmundsson

Promote Iceland

With 20 years of international experience in strategic leadership roles. Has participated in four start-ups in Europe and the US as well as working in large international corporations.

Jarþrúður Ásmundsdóttir

Icelandic Startups

Icelandic Startups is a community driven startup organisation that serves as one of the key builders of the Icelandic startup ecosystem, connecting startups with industry experts, investors and leading startup hubs.

G. Fertram Sigurjónsson


Founder of Kerecis, the company using fish skin to treat human wounds. Forging an important connection between science, technology and knowledge with economic growth. Winner of Icelandic Innovation Award 2018.

Rünno Allikivi


Startup founder, CEO, and Investor with 10+ years of building and growing companies in Scandinavia and the United States. Now expanding the first global startup stock exchange to introduce tradable private investments in the Nordics.

Þórarinn Bjartur Breiðfjörð Gunnarsson

Fab Lab Ísafjörður

Specialist in prototyping and digital manufacturing. Manger of Fab Lab Ísafjörður, a fully equipped prototyping workshop with 3d printers, CNC machines, laser cutters, etc.

Bjørn Lapakko

Startup Extreme

Previously head of Community at Funderbeam and prior to this, he had a career in the US focused on digital transformation, marketing, and advertising. Working for employees and clients like 3M, Microsoft, General Mills, Jack Links, etc.


Arnar Sigurðsson

The Blue bank

Software developer and entrepreneur. Founder and former CTO of Karolina Fund. Now manager of The Blue bank.

Arnhildur Lilý Karlsdóttir

The Blue bank

Blue bank manager and a yoga teacher. Holds an MA in literature. Former project manager U.N. University Gender Equality Studies.


You can register interest below and we'll notify you when we are open for applications.

For quesions in the meantime, contact us via

Register interest

The host

The Blue bank is a coworking space and an ideas incubator. Located in Thingeyri, a traditional fishing village in the heart of the Westfjords region of Iceland.

400km by car from Reykjavík or 40min by air via Ísafjörður airport, visiting the Blue bank is an adventure in itself.

Check us out on Instagram or Facebook

Proudly sponsored by

Westfjords development fund, managed by Westfjords Regional Development office.

Fish-skin wound treatment from the pure waters of Iceland. Icelandic innovation awards 2018.

Arctic Fish is farming salmon in the pristine environment and conditions of the Westfjords.

KPMG professionals are leaders in the digital world, making a difference in more than 150 countries.